There's another term associated with going green. It's called greenwashing. It’s when a business or organization claims to be “green” through advertising and marketing, but aren't -- it’s just making green claims to sell more stuff.
Smart businesses are finding out that doing right by the environment actually does increase profitability in many cases. With so many easy ways for businesses to reduce their environmental impact or improve their products and processes, it’s a real head-scratcher when they don’t. It’s even worse when they don’t make changes and claim to be a green company just to push their agenda.
It makes going green competitive
When companies are more transparent, and that information becomes easily available and in one consistent format, consumers can make smarter decisions about which brands and products to support. And, subsequently, that puts a lot of pressure on environmentally inactive corporations and businesses to make a change. It makes going green competitive.
Consumers do have the power to influence the way the world does business. Change will happen when consumers demand that the companies they buy from mix in a little green where the bottom-line has always been about red or black.
Change will happen when companies can't afford not to.
But the bottom line, as consumers, we don’t have enough knowledge readily available to help make meaningful choices. So, we’re skeptical and, at times, confused. Until NOW!
Alternatives Eco-Profiles are a simple way for every company and organization to communicate and share what they do environmentally in one consistent format. No more confusion about what 'green' means. Call 406-871-6282