by Karuna Jagger
Breast Cancer Action
It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?
Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations.
This October, we’re taking it further. We’re calling out the empty awareness, the misinformation, the profiteering, the pinkwashing, the degrading of women, the “tyranny of cheerfulness” that hides the harsh realities of this disease.
We’re sick of marketing giants raking in billions of pink ribbon dollars while women continue to be diagnosed with and die from this disease.
This October, we’re targeting some of the most outrageous pink ribbon promotions that exemplify everything that’s wrong with pink ribbon culture:
- The NFL is spreading misinformation about breast cancer by repeating disproven and misleading advice about mammography screening in their “Crucial Catch” campaign.
- Kohls’ recent “Pink Elephant in the Room” promotion was outrageous profiteering; it exploited concern for women affected by breast cancer to make millions for the company.
- Alhambra Water is pinkwashing by selling plastic polycarbonate water bottles which contain BPA, a hormone-disrupting chemical linked to breast cancer.
- NASCAR is selling breast cancer awareness t-shirts that say “Check Your Headlights” which degrade women by objectifying and sexualizing women’s breasts and bodies.
- Hooters’ breast cancer campaigns obscure the harsh reality of breast cancer by promoting a story of triumphant survivorship based on positive thinking, beauty tips, and sanitized, carefully chosen images of women.
- Oriental Trading is spreading empty awareness via its endless supply of plastic pink ribbon trinkets – the company pockets all the money from these sales!
Also, check out this blog. http://www.blogher.com/october-breat-cancer-awareness-scam-month-dont-be-fooled